And the most effective event teams
know exactly how to set it.
As a lawyer turned legal-event advisor, I help law firm event and marketing teams set the bar for exceptional events—and become known as the strategists they are.
You're not a meeting planner. You're not an order taker.
Who sets the standard for event content and quality in your firm? And who helps attorneys turn dry legal updates into memorable learning experiences that spark new conversations? If your firm is like most I've worked with, the answer is probably: no one.
You're a thoughtful strategist with ideas that deserve to be elevated and respected. But if your team hasn't set a clear standard for how your events should look and feel, then most agendas get built around what the most influential attorneys want to talk about—rather than the connection, peer exchange, and hands-on learning that create trust and real opportunities. And then they come to your team, wondering why those events didn't lead to greater engagement.
68%
of in-house lawyers surveyed say law firm event content is too broad or generic to be worth their time.1
~40%
of in-house lawyers surveyed say peer exchange is their primary reason for attending law firm events.1
49%
of event planners rank peer-to-peer connection #1 for event success — but only 8% design for it.2
“Sadly, I find every legal event disappointing. Even if the content is relevant, I leave thinking of all the ways the event could have been more engaging and impactful.”
To elevate the impact of your eventsand your team's strategic value, you needto create, own, and apply a quality standard.That's where I come in.
The Workshop
I teach your team a structured, flexible framework for turning legal content into experiences that create trust and connection with clients and prospects, and the language and tactics to apply your standard with authority and consistency.
Draft your event content standard as a team, based on your goals, positioning, existing event strategy, and strategic priorities.
Learn design principles based on original research with in-house lawyers on what earns their time, trust, and attention.
Leave with a documented framework you can apply consistently across your entire event calendar.
Develop confidence by applying your standard to agendas modeled on real law firm summits and symposia.
01
Your documented principles for shaping events around strategic goals, not just around topics.
02
A clear, compelling point of view that inspires trust and confidence in the attorneys you work with and opens up more transparent, effective collaboration.
03
A shared blueprint for content planning, so you never have to guess about the right approach or start every agenda from scratch.
04
Research-backed language and frameworks to help you comfortably lead event conversations and earn buy-in on your recommendations.
Testimonials from various workshops and consulting engagements.
Event or Marketing/BD teams responsible for event content and strategy. If you plan or promote events, prepare agendas, or work with attorney contributors, this workshop is built for you.
This is a hands-on working session, not a passive lecture. We focus on building your event standard based on my design frameworks and your strategic goals. Our objective is to end with that standard drafted, even if it's imperfect, so you can begin refining and applying it right away.
Yes. I design every workshop, including practice materials, to reflect your specific learning needs, growth objectives, firm and cultural considerations, and practice areas.
Ninety minutes to half a day, depending on the scope that best fits your needs, with virtual or in-person options available.
Bring the people directly involved in event strategy and format. Because event ownership looks different at every firm, we can talk through what makes sense for your team once you reach out.
Please complete the interest form to request pricing.
No. If you want to fill a room with contacts and have them walk out feeling engaged and more closely connected to your firm, this workshop works. That said, I focus primarily on content-driven events like summits, symposia, trainings, and roundtables—common formats that are famously dry and predictable but that also present huge potential for building trust and market leadership when designed the right way.
Legal Event Strategist and Trainer
I spent the first 15+ years of my career as a regulatory attorney and advisor in government, in BigLaw, and in-house. That means I understand exactly how lawyers think, what they prioritize, and how to bring out their best as communicators, experts, and collaborators.
That experience is what drives my work now. Whether I'm helping a law firm refresh a long-running client summit, facilitating a workshop, or preparing attorneys to speak with confidence at their next conference session, I bring the same rare perspective: a genuine understanding of both sides of the table.
I'm an American lawyer and NY bar member, living in Copenhagen and working with clients around the world.