The best event teams know
just how to design for it.
As a lawyer turned legal-event advisor, I help law firm event and marketing teams design events that build real influence, both with the clients in the room and leadership within the firm.
You don't just execute someone else's brief.
Every firm expects its events to drive growth. Yet most have no standard for what that takes—and no one responsible for setting that standard—so events keep getting built around whatever the most vocal attorneys want to talk about, not what builds truly influence in the room.
You already have the instincts of a strategist. But you don't yet have a gold standard driving your firm's event strategy, so your team manages the fallout instead: chasing attorneys for content, defending legacy formats that no longer fill seats, and letting events go by without ensuring that they build the trust and connection that make a firm truly stand out. And then leadership wonders why those events didn't add up to more.
68%
of in-house lawyers surveyed say law firm event content is too broad or generic to be worth their time.1
~40%
of in-house lawyers surveyed say peer exchange is their primary reason for attending law firm events.1
49%
of event planners rank peer-to-peer connection #1 for event success — but only 8% design for it.2
“Sadly, I find every legal event disappointing. Even if the content is relevant, I leave thinking of all the ways the event could have been more engaging and impactful.”
Real influence, with clients, prospects,and within your firm, comes from a standardthat you create, own, and apply across the board.That's where I come in.
The Workshop
I teach your team a structured, flexible framework for turning legal content into experiences that build real influence: trust, relationships, and pipeline. You'll also leave with the language and tactics to apply your standard with authority and consistency.
Draft your event content standard as a team, based on your goals, positioning, existing event strategy, and strategic priorities.
Learn design principles based on original research with in-house lawyers on what earns their time, trust, and attention.
Leave with a documented framework you can apply consistently across your entire event calendar.
Develop confidence by applying your standard to agendas modeled on real law firm summits and symposia.
01
A clear, compelling point of view that inspires trust, opens up more effective collaboration, and positions you as a strategic leader.
02
Your documented principles for shaping events around strategic goals (not just topics) and measuring impact across your portfolio.
03
A shared blueprint for content planning, so you never have to guess about the right approach and can replicate what's working.
04
Research-backed language and frameworks to help you comfortably lead event conversations and earn buy-in on your recommendations.
Testimonials from various workshops and consulting engagements.
Event or Marketing/BD teams responsible for event content and strategy. If you plan or promote events, prepare agendas, or work with attorney contributors, this workshop is built for you.
This is a hands-on working session, not a passive lecture. We focus on building your event standard based on my design frameworks and your strategic goals. Our objective is to end with that standard drafted, even if it's imperfect, so you can begin refining and applying it right away.
Yes. I design every workshop, including practice materials, to reflect your specific learning needs, growth objectives, firm and cultural considerations, and practice areas.
Ninety minutes to half a day, depending on the scope that best fits your needs, with virtual or in-person options available.
Bring the people directly involved in event strategy and format. Because event ownership looks different at every firm, we can talk through what makes sense for your team once you reach out.
Please complete the interest form to request pricing.
No. If you want to fill a room with contacts and have them walk out feeling engaged and more closely connected to your firm, this workshop works. That said, I focus primarily on content-driven events like summits, symposia, trainings, and roundtables—common formats that are famously dry and predictable but that also present huge potential for building trust and market leadership when designed the right way.
In this AI age, trust is harder to earn and easier to lose than ever. Firms that still run a conventional event calendar built around legal updates instead of real connection leave that trust on the table. This is the moment for event teams to close that gap and become undisputed drivers of growth in their firms.
Legal Event Strategist and Trainer
I spent the first 15+ years of my career as a regulatory attorney and advisor in government, in BigLaw, and in-house. That means I understand exactly how lawyers think, what they prioritize, and how to bring out their best as communicators, experts, and collaborators.
That experience is what drives my work now. Whether I'm helping a law firm refresh a long-running client summit, facilitating a workshop, or preparing attorneys to speak with confidence at their next conference session, I bring the same rare perspective: a genuine understanding of both sides of the table.
I'm an American lawyer and NY bar member, living in Copenhagen and working with clients around the world.