Event Advisory

Modern law firms need a modern event strategy.

For event, marketing, and BD teams at law firms.

You don't just execute someone else's brief. You're a strategist.

Let's design your events to reflect that.

68%

of in-house lawyers surveyed say law firm event content is too broad or generic to be worth their time.1

~40%

of in-house lawyers surveyed say peer exchange is their primary reason for attending law firm events.1

49%

of event planners rank peer networking as the most important factor in event success, but only 8% dedicate more programming to structured connection.2

  1. 1. Val Madamba, What In-House Counsel Want & Need from Law Firm Events, Original Research, 2026
  2. 2. Boldpush & Encore, Experience Design Report 2026, n=447 event professionals

Real influence with clients, prospects, and colleagues comes from a standard you create, own, and apply across the board. That's where I come in.

Three ways to work together.

01 · Event Strategy Workshop

Setting the Standard: Designing Legal Events for Influence and Impact

ForEvent teams ready to lead the way as strategists.

A live working session where your team drafts its event quality standard, based on your goals, your positioning, and data on what clients want from events now. Ninety minutes to half a day, virtual or in person.

You leave with

  • A framework for impact and results
  • A design standard you're known for
  • A faster, sharper planning process
  • The confidence and evidence to lead event strategy

02

Event Design & Speaker Coaching

ForIndividual events, such as a summit, symposium, or roundtable.

I review your agenda and speaker lineup, recommend practical and achievable improvements, and coach your speakers to create an exceptional experience.

03

Ongoing Event Advisory

ForFirms that want a strategic partner across their event portfolio.

I work with a small number of firms as an embedded advisor on event content, planning, and design.

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Original research

What In-House Counsel Want and Need from Law Firm Events

Based on interviews and survey data from 60+ in-house counsel, this report reveals why most law firm events miss the mark, and what earns the time, trust, and attention of high-value clients like in-house lawyers. This research informs every event I design.

Access the report →

Cover of the report What In-House Counsel Want and Need from Law Firm Events
Val brought a perspective to The Legal Summit that is rarely heard, but critically important: the client's. Her ability to translate direct insight from in-house counsel into practical, relevant guidance for legal events and business development made her session exceptionally valuable. I would recommend her without hesitation to any organization looking to challenge conventional thinking and bring a more client-centered lens to its events and engagement strategy.

Ryan Hayes

Associate Director of Strategic Client Events, Winston Taylor LLP; Head of Content for The Legal Summit

Build your influence
and become indispensable.

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